SYSTEMS

UNDER THE HOOD.

We build new systems around whatever a business needs. Here are the technical details behind some of the systems we build and run: how each is engineered, why it works the way it does, and how we keep it operating safely inside existing businesses.

GENERATIVE CONTENT & BRAND ASSETS

BRAND ENGINE

Your brand, encoded as data and run as a machine. One governed definition drives on-brand work across every format, every piece graded and signed off before it ships, every output logged against the exact version of the rules that made it.

BRAND AS DATADETERMINISTIC PIPELINEVALIDATED BRIEFSMULTI-TIER EVALUATIONFULL PROVENANCEEVERY FORMAT
EXPLORE SYSTEM →
Brand Engine — Lappie system
AGENTIC PAID MEDIA

PAID MEDIA DEPARTMENT

Your paid media run as one system across every platform. Campaigns are built, optimised and reported through a single conversation, with every money-affecting change proposed, costed and approved by a person before it touches live spend.

EVERY PLATFORMHUMAN-APPROVED CHANGESACCOUNT ISOLATIONSPEND GOVERNANCESAFE EXECUTIONFULL AUDIT TRAIL
EXPLORE SYSTEM →
Paid Media Department — Lappie system
AGENTIC OUTREACH & CRM MANAGEMENT

THE OUTREACH SYSTEM

Your outreach run as a system on top of your CRM. It works the contacts already in your pipeline, drafts a personalised message for each from your voice, and holds every send for a person's approval, with replies and follow-ups tracked and written back so nothing depends on someone remembering to chase.

CRM-NATIVEPER-CONTACT ENRICHMENTHUMAN-APPROVED SENDSDELIVERABILITY BY DESIGNFIRST-PARTY TRACKINGDURABLE FOLLOW-UP
EXPLORE SYSTEM →
The Outreach System — Lappie system
QUOTING & LEAD DISPATCH

QUOTE MACHINE

Your quoting run as a deterministic engine. Every enquiry resolves to a formal, pre-approved quote in the customer's inbox within seconds, selected by exact-match rules from prices you have already signed off, with no model ever generating a number your business will be held to.

DETERMINISTIC BY DESIGNZERO HALLUCINATIONEXACT-MATCH ROUTINGPRE-APPROVED QUOTESINSTANT DELIVERYFULLY TRACKED
EXPLORE SYSTEM →
Quote Machine — Lappie system

WE KNOWYOU LIKE ITDIRTY.

BUT LIFE'S BETTER WHEN YOUR SYSTEM IS CLEAN.

EXPLORE OUR FREE TOOLS

Free tools we build to make everyday work faster. Try them, break them, and tell us what you think.