THE WORK
WHAT WE'VE BEEN UP TO.
Every engagement is different because every business is different. We don't sell packages — we build systems around what you actually need.
INTELLIGENCE IS A COMMODITY. TASTE IS NOT.
Three founders, one apartment, thirty days. We launched the same company under two brands — one designed by an AI agent, one by a human artist — same brief, same spend, real money on the line. Then we let the data decide whether hiring a human artist in 2026 is still worth it.
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A 25-YEAR LEGACY THAT LOOKED ITS AGE
IDU has built FP&A software for 25 years — but the brand around it had aged, and no amount of paid media or outreach lands on a dated site. So we started at the foundation: a full rebrand and website rebuild, taking them from "Empowered Financial Management" to "Finance in Flow."
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AD BUDGET WAS LEAKING TO BOTS, NOT BUYERS
IDU's Google Ads account looked healthy — spending steadily, logging conversions every week. The problem: most of those conversions were bots. This is the three-phase reset that rebuilt the account on clean, human signal.
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CUSTOMERS COULDN'T SEE WHAT THEY'D SAVE
Elon's smart geysers save homeowners real money — but a generic "save up to 40%" never convinced anyone. We built an interactive calculator that lets customers price their own savings in seconds, turning a vague claim into a personal number they can act on.
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GROWTH WAS CAPPED BY MANUAL OUTREACH
Plastic Pioneers had the partnerships and the vision, but every lead was found and emailed by hand — so growth was capped by the hours in the day. We built an automated outreach pipeline that sources, personalises and follows up at scale, without losing the human voice that makes their mission land.
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