When the numbers have to be exact
Enterprise AI doesn't usually fail loudly. It fails by being confidently, fluently wrong. Here's how we built an AI content pipeline that won't fabricate a figure, a quote, or a source.
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WORK
Selected work and field notes from a bespoke AI studio. What we have shipped, and the thinking behind it.
The four moves that decide whether your AI tool gets used
You can build the smartest tool in the building and still watch it gather dust. Whether it pays back is decided by four moves around it, and three of them cost nothing but attention. Here's the plan, and a free way to build your own.
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Ad budget was leaking to bots, not buyers
IDU's Google Ads account looked healthy — spending steadily, logging conversions every week. The problem: most of those conversions were bots. This is the three-phase reset that rebuilt the account on clean, human signal.
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The marble lab
How one brand decision became a factory that keeps making the brand — and where AI actually fits.
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A 25-year legacy that looked its age
IDU has built FP&A software for 25 years — but the brand around it had aged, and no amount of paid media or outreach lands on a dated site. So we started at the foundation: a full rebrand and website rebuild, taking them from "Empowered Financial Management" to "Finance in Flow."
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Growth was capped by manual outreach
Plastic Pioneers had the partnerships and the vision, but every lead was found and emailed by hand — so growth was capped by the hours in the day. We built an automated outreach pipeline that sources, personalises and follows up at scale, without losing the human voice that makes their mission land.
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Customers couldn't see what they'd save
Elon's smart geysers save homeowners real money — but a generic "save up to 40%" never convinced anyone. We built an interactive calculator that lets customers price their own savings in seconds, turning a vague claim into a personal number they can act on.
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Intelligence is a commodity. Taste is not.
Three founders, one apartment, thirty days. We launched the same company under two brands — one designed by an AI agent, one by a human artist — same brief, same spend, real money on the line. Then we let the data decide whether hiring a human artist in 2026 is still worth it.
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IT'S TIME TO CLEAN UP.
Lappie put a working app in our hands in a matter of weeks. Now we are able to sell tickets, manage our community, and grow the club from one place. Custom software like this was never on the table for a business our size — until the team at Lappie AI made it accessible.
I can recommend Lappie AI to any business - upcoming as well as well established - as a one-stop shop, and moreover a collaborative partner.